Utilize keyword research, PPC advertising, and 3rd-party review site management to be the top-ranked business when customers search on Google. Rankings, Reputation Management, Pay Per Click Advertising, Rankings, Reputation Management, Pay Per Click Advertising, Utilize keyword research, PPC advertising, and 3rd-party review site management to be the top-ranked business when customers search on Google.
Google is the number one place that consumers go to resolve an immediate question or problem. Fueled by specific keywords and phrases, Google sees approximately 3-5 billion searches per day (SEO Tribune). Where a business ranks amongst all this searching could be the difference between stagnancy and scaling.
Keywords are always changing, making it critical to keep a finger on the pulse and know which keywords are most relevant/being searched most frequently. This matters because when it comes time to place paid Google Ads (which appear at the top of the page), The best google ads are the ones that use the most relevant keywords. Placing a paid Google Ad without knowing the most used keywords for your business and industry is like throwing a dart in the dark.
Reputation management plays a critical role in how a business ranks organically. Third party review sites such as Yelp, Tripadvisor, Facebook Reviews, Trustpilot, and Bazaarvoice all carry heavy weight when it comes to a business’ organic Google ranking. “91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. And they make that decision quickly: 68 percent form an opinion after reading between one and six online reviews.” (INC. Magazine).
A business’ listings must be optimized across the board on these third party sites in order to build a stronger overall online presence, a presence which Google will now identify as more credible than any competing business without these listings.