AUTOMATED SALES FUNNEL
Create a 100% automated end-to-end buying process that works for you 24/7. Use proven sales funnel strategy to capture attention, educate, and convert.
A “sales funnel” is the process of replicating a business’ existing model in the online space. Done correctly, this funnel takes potential customers on a seamless click-by-click journey, walking them through a natural buyer’s process.
You start with a lot of potential customers who may have heard of your product or service. A smaller part of that group may want to learn more, and a smaller part of that group may actually contact you. As the process goes on, you’re talking to fewer people who are more interested, until you end up with the people who become customers. Chart it out, and it looks like a funnel:
AUTOMATED EMAIL MARKETING
Leverage your existing email list by creating scheduled campaigns to promote your products, services, and events.
To run an effective automated email series, marketers should use email marketing services. They allow to send emails based on the actions of subscribers and according to the events such as an abandoned cart, registration, purchase, or any other custom event. Marketers do not need to hire someone who will click “send” every time they have to send specific emails. Instead, they only have to specify the criteria to trigger the emails and leave the rest to email automation.
These emails nurture leads by sending them useful information at the right time. If the messages are relevant and engaging, the recipients will reach out to learn more about a business, its products or services. Hence, they will be closer to the last sales funnel stage. Automated emails assist sales teams in determining the content that leads engage with. In turn, this enables salespeople to reach out to these prospects with appropriate products or services.