Under Armour CEO Kevin Plank Responds to Trump Tempest With Letter to Baltimore

UNDER ARMOUR founder Kevin Plank responded Wednesday to criticism sparked by his comments last week about President Donald J. Trump, addressing the company’s hometown of Baltimore to stress personal and brand values such as diversity, equal rights and opportunity.

Plank penned an open letter to the city that appeared as a full-page advertisement in The Baltimore Sun.

“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent,” wrote Plank, company chairman and CEO. “I want to clarify for our

 

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